Exploit: Exposed database
Vistaprint: Small business marketing product provider
Risk to Small Business: 1.888 = Severe: Vistaprint left an unencrypted database exposed, allowing anyone to access information related to customer service calls, chats, and emails. After the company was publicly alerted to the oversight on Twitter, they brought the database offline. The database has been exposed since November 5th, giving cybercriminals extensive access to sensitive customer data. At the very least, the episode was embarrassing for Vistaprint, which was exposed in a public forum and forced to issue a public notification of their poor data management standards. This hard-to-quantify reputational damage can be an impediment to businesses operating in competitive, digital spaces where customers are increasingly unwilling to do business with companies that can’t protect their data.
Individual Risk: 2.285 = Severe: In addition to information related to users’ customer service interactions, the data breach compromised personally identifiable information, including names, email addresses, phone numbers. The company can’t guarantee that this information wasn’t accessed by bad actors. Since personally identifiable information has a robust market on the Dark Web, those impacted by the breach should closely monitor their online accounts for suspicious activity, and some users may want to enroll in identity monitoring services.
Customers Impacted: 51,000
How it Could Affect Your Customers’ Business: Today’s customers are increasingly unwilling to do business with companies that can’t protect their personal data. That reality makes an unforced error, like an exposed database, especially egregious. In today’s tech-centered business environment, expansion and advanced features can’t be implemented at the expense of data security, a reality that privacy regulators and ordinary consumers are ready to enforce.